A few words from Tom Hardy on the BLAG Label
"We have known each other for years and love all forms of expression that reflect our observations, imagery, imagination creativity; from symbolism and journeys, spiritual and physical, raw experience and simplistic to good fun classic to contemporary pleasures.
"Thoughts movements. Experiences. Making clothes or choosing fits. Upcycling to collecting imagery we like - meaningful practical wear. Like tattoos tell a story for their owner at their best. I am influenced by my life’s experiences and feel strongly compelled to mark and witness in my life and manifest observations into physical – however and in whatever medium - it doesn’t matter to me – as many as I can simply to reflect or even celebrate the connection I have to the world around me.
"Sarah, Sally and I vibe nicely, be it social, political to community and visual references. Just wanting to share our heads and eyes, our sense, our response to stimuli. To observe and reflect in mediums.
"Artistic endeavour; in a collaboration is one of the truest forms of sharing with others - a counseled eye.
"Collaboration across all forms of artistic endeavor is important and vital for me as an artist as well as isolatory meditations. Skill swapping and think tanks are essential to a creative team. Where best ideas should win. With all our friends in all fields and mind, BLAG, Red Hand and our design project with the clothing I’d say is all about expression and a genuine freedom to enjoy life and thought, comfort in shared observation and put it down on whatever object or canvas we can.
"It’s about connection and spirit and heart and honesty, creativity collaboration and fun – all things we like – like to collect and to watch, what we observe; what we like, who and what we respond to or not and simply what we’d like to wear ourselves and what we can do with a future within the world of creative thinking – and with integrity. We just vibe laterally – its not just a clothing label for me this collaboration. And then we just want to make clothes for our friends too."
If you follow us on Instagram.com/WeAreBLAG or Twitter @BLAGgirls you’ll see Tom, Sally and Sarah completed handmade signed labels for the Winter Collection yesterday.
Each bespoke label is completely unique and individual, made using natural tape from Bond Street in London, hand stamped with the BLAG and Red Hand logos – which were created by London’s artisan stamp specialist and then signed by the three of us. Each label is then heat set and as all inks are indelible, won’t wash out. The labels are then lovingly sewn into each garment by our fantastic London seamstress.
BLAG Magazine has come of age. 21 years old. An adult. We sat back and thought what should happen to this 21 year old ‘thing’? It has grown a voice of its own, an identity and a style. Its absorbed over the years some of the finest stories that inspire, delight, break your heart and light up your life. It’s about creativity, positivity and happiness.
It’s a passionate peace lover wrapped up in glossy pages.
BLAG is for Sophisticated Rebels and Savvy Individuals - it’s by, with and for people doing things differently with class. It’s about the heart of the meaning of the dictionary definitions:
~Sophisticated: showing worldly experience and knowledge of fashion and culture.
~Rebel: resist convention
~Savvy: shrewd and knowledgeable
~Individual: striking or unusual: original
For the 21st Birthday Edition, we threw any kind of rules by the way side and went for a free approach, we have used Escapism as our running theme and took our subjects on a journey too. We roamed the history packed beautiful streets of Prague with Tom Hardy to shoot our new collective clothing label. We went to the mountains with cover star Travis Fimmel. We took city folk into the country – cover stars Rizzle Kicks, feature stars Emun Elliot and Howard Charles. We had the talent challenge us for their interviews. Had a laugh with Clark Duke. We turned screen siren Helen McCrory into a graff writer on the very gallery walls that have opened up our featured artists: Adam Neate, Phil Frost and Anthony Lister to worldwide collectors. Most of all we learnt a lot and we got more creative then ever. There’s photography, painting, drawing, word play and more. We’ve got messages on love, romance, ambition, surprise, humour, tales of the unexpected and anything in between. We learnt our generation is the first of its kind - we truly can have what we want if we learn to fight for it using weapons of ambition, creativity and kindness.
This is BLAG Magazine at 21. Still on paper, still shot on film and still made independently by Sally A. Edwards & Sarah J. Edwards.
More Tom Hardy and Howard Charles in Prague
Photo by Sarah.
Tom and Howard are wearing the Sophisticated Rebel sweat and Sketch Book Hoodie and Skull | Night t-shirt respectively.
BLAG label by Sarah J. Edwards, Sally A. Edwards & Tom Hardy
First batch releases come with signed labels by Tom, Sarah and Sally
Order Skull | Night by August 17th
Sketch Book by August 21st
Sophisticated Rebel by September 1st
Get from www.WeAreBLAG.com
Nø One London: (Next Batch)
By Sally A. Edwards, Tom Hardy & Sarah J. Edwards
Available in: Charcoal & Blood Red, White & Blood Red with inside print
Art: Map, Phrenology and Palm Reading Handprint on back.
Super Soft Organic Cotton & Bamboo
Order Deadline: 31st May / Shipping from 7th June
Sophisticated Rebel Baseball Style Shirt (First Batch)
By Sally A. Edwards & Sarah J. Edwards
Available in: Dark Marl Grey with French Navy print
Ultra soft Tencel fabric – keeps you cool in the heat and warm in the cold
Order Deadline: 10th June / Shipping from 17th June
BLAG Polaroids from the vault by Sarah J. Edwards